The ‘Renew, Reset, Restore’ campaign promotes the consumption of California dairy products as a delicious and effective way to help achieve lifestyle goals.
The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on starting off 2022 with health and wellness in mind. The “Renew, Reset, Restore” campaign communicates the message that high quality, sustainably sourced California dairy products are a delicious and effective way to help achieve lifestyle goals in the new year. The featured promotional menu includes innovative smoothie and smoothie bowl recipes made with Real California milk, yogurt and cottage cheese.
The month-long promotion, which runs through Jan. 30, will be supported with a rebate offer on California dairy products through the Checkout 51 platform, CMAB said. Integrated digital media will include geotargeted email blasts, banner ads and in-line recipe pairings throughout Chicory’s recipe network; sponsored social media posts; targeted display banner ads; Instacart SEO; retailer shopper marketing; and food influencer partnerships.