The Urgent Company acquires Coolhaus ice cream brand
The company plans to transition to Perfect Day animal-free ‘dairy.’
The Urgent Company, the Los Angeles-based consumer brands subsidiary of Berkeley, Calif.-headquartered Perfect Day, announced the acquisition of Coolhaus, a women-owned ice cream company, from Sunrise Strategic Partners, Boulder, Colo., and other shareholders. Los Angeles-based Coolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen and California Performance Co. Coolhaus ice cream is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.
The Urgent Company said both companies’ teams came together out of a shared passion for a more sustainable, equitable food future and are committed to using this acquisition as an opportunity to amplify their missions in this exciting next chapter for both companies.