Perry’s Ice Cream launches latest ice cream flavor in partnership with Buffalo Bills
A portion of the sales of the new flavor will go to The Buffalo Bills Foundation.
Perry’s Ice Cream Company Inc., Akron, N.Y, says it launched Hey-Ey-Sundae! — a new flavor that blends nougat ice cream with salty caramel swirls and brownie dough pieces. It is the latest creation in Perry’s longstanding collaboration with the Buffalo Bills. The new flavor also kicks off a charitable partnership with the Buffalo Bills Foundation.
According to Perry’s, the flavor’s name is inspired by the Bills’ “Shout” fight song, the iconic anthem that unites generations of Bills fans. The offering is available in 1.5-quart cartons at retailers across Western New York, Central New York and Erie. Pa., including most Tops Markets, Wegmans, Dash’s, Shurfine and Country Fair locations. It will also be available at participating Perry’s scoop shops across these regions.