CMAB launches holiday version of ‘Mornings Mean More’ campaign
The retail initiative encourages families to celebrate family time with breakfast recipes made with real California dairy products.
The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on holiday breakfast traditions with dairy. The campaign is an extension of the “Mornings Mean More” campaign that first debuted in 2020 .
The “Holiday Mornings Mean More” campaign communicates messages of family, togetherness and the importance of celebrating time together over special breakfast recipes, the CMAB said. The featured promotional menu includes recipes designed to be enjoyed together such as Buttermilk Pancake Breakfast Tacos, Cheesy Hashbrown Egg Bites, Lemon Blueberry Pancake Casserole and Ricotta Churro Waffles.