In 2020 — when sales accelerated across most dairy categories — cultured dairy found itself on a divided highway. Some categories struggled to find the on-ramp and realized sales losses, while others barely increased their speed limits to eke out modest sales gains.
It is a similar story this year. According to data from Chicago-based IRI, for the 52 weeks ending Sept. 5, 2021, yogurt — the largest category within cultured dairy — posted a 2.8% increase in dollar sales to reach $7,743.9 million. However, unit sales dropped 2.7% to 1,924.6 million.