State of the Industry: Nondairy beverages had divided success
RTD coffee categories continue to speed down the freeway, but juice and tea have to avoid some areas of congestion.
Nondairy beverages mainly cruised down the sales highway this year. Ready-to-drink (RTD) coffee showed no signs of slowing down, with retail sales of RTD cold brew and cappuccinos/iced coffees staying in the passing lane. Juice and RTD tea, meanwhile, used health and immunity claims to merge successfully — though some categories struggled to avoid hazards on the road.