With many U.S. consumers picking up cooking/baking at home during COVID-19 shutdowns, the butter category seemed to be on easy street in 2020. But this year, the category is facing hazards on the road.
According to data from Chicago-based research firm IRI for the 52 weeks ending Sept. 5, 2021, dollar sales at retail for butter and butter blends plunged 8.0% to $3,482.8 million. Unit sales dipped 4.4% to 976.8 million.