Schedule announced for Real California Milk Excelerator semi-finals
Twelve entrepreneurs will pitch their functional dairy products for a chance at a slot in the final competition.
The California Milk Advisory Board (CMAB), Tracy, Calif., announced the schedule for the Real California Milk Excelerator virtual semi-finals, which will be held Oct. 26 and 27 from 5-7 p.m. PST. The third edition of the CMAB’s dairy product innovation competition partnership with New York-based innovation consultancy VentureFuel Inc. will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a slot in the final competition.
Semi-finalists will compete in four virtual events leading to the Nov. 18 virtual finals, where the first place Excelerator winner will receive up to $150,000 worth of additional marketing support from CMAB to accelerate their product growth in the marketplace. The second-place winner will receive $100,000 of marketing supports from CMAB. The total value of the competition prizing is $650,000, the CMAB said.