Checkoff unveils campaign to create deeper connections between Gen Z and dairy
The ‘Reset Yourself with Dairy’ campaign is a youth-centric evolution of the checkoff’s consumer campaign.
The dairy checkoff, managed by Rosemont, Ill.-based Dairy Management Inc. (DMI), launched a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.
The “Reset Yourself with Dairy” campaign is a youth-centric evolution of the checkoff’s consumer campaign, DMI said. It will use a variety of media channels and marketing strategies, including gaming, social media influencers and digital content, to engage with Gen Z to grow sales and trust of dairy. The effort launched Oct. 13.