Surfside, Fla.-based Peekaboo Organics founder Jessica Levison wasn’t planning to become an ice cream manufacturer. She was a lawyer before opening a boutique scoop shop in Miami 13 years ago, which became popular for its delicious flavors and creative ingredients.
When Levison became a parent, she had to learn to satisfy a new type of customer: her kids. They were refusing to eat their veggies, but eager for ice cream at the end of the day (something Levison found hard to oppose). So she decided to experiment with ice cream flavors that secretly included a full servingof vegetables, and Peekaboo Organics was born.