A fourth Lubbock, Texas, location to increase access to healthy fluid milk.
A partnership among the USDA, Lowe’s Supermarkets and South Plains Hunger Solutions is expanding its reach into the Lubbock, Texas, community. The Add Milk! pilot project, created in the 2018 USDA farm bill, is designed to research whether incentive programs for the Supplemental Nutrition Assistance Program (SNAP) will increase the consumption of healthy fluid milk among SNAP recipients, according to The Baylor Collaborative on Hunger and Poverty (Baylor University).
Add Milk! gives participants a dollar-for-dollar match to purchase additional milk to promote a