The new product launch will help the company increase sour cream sales and add new jobs.
Westby, Wis.-based Westby Cooperative Creamery says it introduced an all-natural sour cream squeezable pouch to its retail line of dairy products. It is available in select grocery stores starting this month.
“Consumer needs and preferences are ever changing, and this new product — sour cream in a pouch — addresses two key trends: convenience and cleanliness,” says Emily Bialkowski, sales and marketing manager. “This project also provides another layer of security for our farmers, who need a consistent place to send their milk.”