Vital Farms adds ‘pasture-raised’ butter with sea salt and avocado oil
The new spreadable butter has the highest butterfat content of any tub butter available nationwide.
Austin, Texas-based Vital Farms introduced its newest product: pasture-raised butter with sea salt and avocado. According to the company, the new product is the first nationally distributed tub butter made from milk from pasture-raised cows and avocado oil; it also contains the highest fat content of any nationally distributed product in the category. This combination of three simple high-quality ingredients —butter, 100% pure avocado oil and sea salt— along with the offering’s 85% butterfat content creates a flavorful and creamy tub butter that is perfect for any cooking occasion.
To create the spreadable tub butter, cream is sourced from rich milk from pasture-raised cows on family farms in Georgia, Florida and Ohio. Each cow enjoys outdoor access year-round to graze on pasture and eats a balanced diet of natural forages, including grass and hay, along with supplemental vitamins, minerals and grains to support their overall health. Vital Farms says it partners with sixth-generation butter-makers to then churn the cream into butter with 85% butterfat content. As the final step, the creamy butter is blended with 100% pure avocado oil and sea salt.