Gorman joins the ice cream company with more than 20 years of marketing experience across various industries.
Serendipity Brands, a New York-based super-premium ice cream company inspired by iconic desserts from Serendipity3 restaurant, said it appointed Bob Gorman CEO. Gorman is a seasoned executive with more than 20 years of marketing experience across the beauty, wellness, spirits and food industries.
As the newly appointed CEO, Gorman will focus on short- and long-term business strategies for the brand, as well as home in on velocity for the company’s retail footprint and work on strategically expanding Serendipity Brands into key markets. Gorman will also work alongside newly minted part owner and investor, Selena Gomez, to grow the brand’s offerings and strategically tap into new categories, the company said.