Symrise Diana Food to create app to enhance traceability of farming, sourcing practices
The app collects, structures and coordinates agronomy data from all over the world.
Symrise Diana Food (Diana Food), part of Symrise AG, Holzminden, Germany, said it entered into an agreement with Smag Smart Agriculture for the development of a customized mobile software app that will digitize the global agronomic activities of Diana Food.
Diana Food said it decided to implement this digital solution because of its wish to structure, gather and coordinate all its agro-data in one place using a common language. The app, which is part of the Smag Agreo business software platform, will create a digital agro-community comprised of Diana Food’s 13 global agronomists and its fruit and vegetable producers. It will serve as a repository of the company’s complete knowledge of agronomy, with agro-data gathered and structured cohesively and accurately.