The relaunched line is blended with 50% more fruit.
White Plains, N.Y.- and Broomfield, Colo.-based Danone North America says it added Oikos blended Greek nonfat yogurt and filled it with 50% more fruit. The line’s products are blended with creamy, fresh milk sourced from family-owned farms and include a nutritious punch to help people start the day strong with breakfast or be enjoyed as a tasty afternoon snack.
"Oikos has been delivering nutritious and delicious taste across our portfolio with disruptive high-protein innovations from Oikos Pro and Triple Zero," said Surbhi Martin, vice president, Greek yogurt and functional nutrition at Danone North America. "With Oikos blended, we will continue to challenge Greek category conventions with a new innovation loaded with more fruit, supported by an omni-channel 'Forkable' marketing campaign that is designed to let Greek yogurt fans to know it is okay to toss aside convention — and the spoon — when it comes to healthy snacking."