Stonyfield Organic to pay consumers to eat organic yogurt in honor of World Environment Day
The company is teaming up with The Organic Center and Organic Valley to unveil a Toxins Calculator designed to help demonstrate the positive environmental impacts of switching to organic dairy products.
On World Environment Day, Stonyfield Organic, a Londonderry, N.H.-based organic yogurt maker, is collaborating with The Organic Center and Organic Valley to launch the Toxins Calculator, a free tool to discover the environmental impacts of organic dairy. The “good on purpose” brand said it is committed to healthy food, healthy people and a healthy planet.
The goal of the new Toxins Calculator is to provide farmers, brands and consumers with the opportunity to see the positive impact that choosing to produce and consume organic milk has on the environment. To further its mission in making the impact of organic dairy known, Stonyfield Organic said it is also launching a new program, #YogurtTradeUp, offering to reimburse consumers for eating any brand of organic yogurt on World Environment Day.