Dairy checkoff helps Taco Bell create new beverage featuring dairy
The Mtn Dew Baja Blast Colada Freeze features a dairy-based creamer made from real heavy cream, with pineapple and coconut flavors to give it a tropical feel.
Dairy Management Inc., Rosemont, Ill., said Taco Bell is unveiling its second frozen beverage featuring dairy at all participating U.S. locations, thanks to checkoff support. The Mtn Dew Baja Blast Colada Freeze features a dairy-based creamer made from real heavy cream, with pineapple and coconut flavors to give it a tropical feel. The drink will be available on May 20 on a limited-time basis or until supplies run out.
“Taco Bell fans now have the opportunity to enjoy a delicious tropical, creamy twist on the iconic Baja Blast Freeze,” said Mike Ciresi, a DMI senior dairy scientist who works with Taco Bell. “The Baja Blast Colada Freeze shows that dairy plays a key role on Taco Bell’s beverage menu. Expanding beverage offerings to include dairy not only delights customers, but drives additional dairy sales and adds value to the checkoff investment.”