Real California Milk Excelerator competition returns
Boasting a new name, the third edition of the CMAB dairy product innovation competition, with innovation consultancy VentureFuel, will award up to $650,000 in prizes for new dairy products that support performance and recovery benefits.
The California Milk Advisory Board (CMAB), Tracy, Calif., announced the return of its annual dairy innovation competition with a new name and increased focus on advancing excellence in functional dairy product development. The Real California Milk Excelerator, the third edition of the CMAB dairy product innovation competition with innovation consultancy VentureFuel, will award up to $650,000 in prizes for new dairy products that support performance and recovery benefits.
The 2021 Real California Milk Excelerator taps into the thriving functional foods market — a market that has grown significantly over the past year and is projected to reach over $275 billion globally by 2025, CMAB said. With consumers prioritizing personal health and wellness in response to the pandemic, the competition will seek out early-stage startups that utilize two of California's great resources: an abundant supply of sustainably sourced California milk and the state's entrepreneurial spirit.