The lines of what constitutes a clean-label product are murky. Does it mean a product is “free-from” unwanted components such as GMOs or artificial ingredients? That it has a short ingredient list? Or does it just mean the product is considered “healthy”?
“Confusion exists, in part, because there are no federal clean-label regulations defined,” notes Lisa Jackson, director of marketing for Kalamazoo, Mich.-based FlavorSum.