If a worldwide pandemic wasn’t enough to convince you that dairy marketing has entered a new era, then consider what TikTok can do to your plans.
Feta cheese manufacturers noticed a strange and dramatic uptick in retail orders of feta in February, generally the “off season” for this summer favorite. Little did they know that MacKenzie Smith, the blogger at Grilled Cheese Social, dropped a 30-second recipe video on TikTok Jan. 28, sparking a viral phenomenon that has yet to lose steam.