Jüve Pops novelties are packed with vitamins and electrolytes.
Boulder, Colo.-based Yasso Inc. launched its first incubator brand, Jüve Pops, a functional vitamin- and electrolyte-packed water-based pop. After over a decade of innovating within frozen Greek yogurt, Yasso said it is continuing to identify opportunities within the category where it can deliver great taste and quality nutrition. The new brand provides thirst-quenching pops made with real fruit and less sugar, blended and frozen into perfection with a burst of hydrating, energizing vitamins and electrolytes.
Created by Drew Harrington and Amanda Klane, co-founders of Yasso, Jüve Pops is the first brand to be fully conceptualized by the Yasso Incubator. The incubator was developed by Harrington and Klane —alongside Yasso CEO Craig Shiesley — to explore other subcategories in the frozen dessert category and beyond, staying true to the brand's passion for creating unique products that deliver an upgraded experience with great taste, quality ingredients and superb nutritionals, Yasso said.