Clio Snacks launches granola and yogurt parfait bars
The company modernizes the traditional parfait with rollout of new hand-held offering.
Clio Snacks, Piscataway, N.J., said it continues to shake up the refrigerated bar category with the introduction of Clio granola and yogurt parfait bars. Combining Clio's signature creamy Greek yogurt with a layer of crunchy granola, Clio transforms the traditional parfait into a craveable, ready-made refrigerated bar perfect for a convenient breakfast, satiating snack or better-for-you dessert.
The new offerings also are an opportunity for Clio Snacks to open up its customer base beyond its core consumers of women, said Rachel Moore, vice president of marketing of Clio Snacks, at an event. She’s seen the bars attract more men, for example.