If you think that plant-based is the hot category in dairy, think again. Sales of lactose-free milk grew twice as fast as sales of plant-based beverages in 2019.
In the United States, lactose-free milk is a $1.7 billion retail segment, with 201 million gallons sold in 2020. The category experienced 19% growth in 2020 on both a volume and dollar basis. An impressive 21% of households purchased lactose-free milk in 2020, up from 18% in 2019 and 15% in 2015. (Source: IRI data, courtesy of Dairy Management Inc.)