The campaign shows how the Cacique brand helps Mexican food enthusiasts create an authentic Mexican experience while adding their own unique spark to their favorite dishes.
Monrovia, Calif.-based Cacique LLC recently debuted “Your Auténtico Awaits,” a fully integrated marketing campaign. Inspired by the experience-enriching flair that Cacique products add to the everyday, the campaign brings to life how the brand helps Mexican food enthusiasts create an authentic Mexican experience while adding their own unique spark to their favorite dishes, the company said.
The yearlong omnichannel campaign will run across television, digital and social channels, with TV spots airing regionally across cable and network stations, as well as national, video-first digital complements such as CTV and pre-roll. The campaign will also be supported via display and social ads and more, Cacique said. (View the new TV spot in English here and in Spanish here.)