Dairy checkoff expands consumer reach via Fuel Up to Play 60, Undeniably Dairy programs
‘Smoothie Blitz’ virtual field trip with Discovery Education highlights dairy’s contributions to health and the planet.
Working with National Football League (NFL) players and Discovery Education, the dairy checkoff is unveiling initiatives that provide fresh opportunities for consumers and youth to engage with dairy and learn about the industry’s sustainability story.
The efforts include the Smoothie Blitz, created in partnership with the checkoff-led Fuel Up to Play 60 program, and a new Undeniably Dairy “Farming to the Future” virtual field trip with Discovery Education. Both programs seek to highlight dairy’s unique health and wellness benefits, as well as farmers’ commitment to the planet, said Rosemont, Ill.-based Dairy Management Inc.