Activia debuts ‘Get Your Gut In Gear’ experiences with female-powered media platform Hello Sunshine and Iskra Lawrence
Initiatives will provide accessible ways for women to prioritize their personal wellbeing and discover the gut-mind connection.
Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-headquartered Danone North America, said it is partnering with new mother and self-care advocate Iskra Lawrence to get loud about gut health and the impact it can have on overall wellbeing. A long time Activia fan and someone who has been working on her own gut-health journey for years, Lawrence is helping Activia activate enriching experiences designed to help women prioritize their mental and physical wellness.
The added societal and health pressures brought about by the pandemic have been a challenging adjustment for everyone. However, women are facing higher rates of burnout and stress when compared to men (source: Employee Benefit News), at times having to contend with housework, caregiving and home education in addition to the demands of employers, Activia said. As the first quarter of 2021 comes to a close, it’s unclear when this trend will change.