The beverage was created with support from the dairy checkoff and other industry groups.
GoodSport Nutrition, a Rosemont, Ill.-based startup, said it launched GoodSport — a sports drink that is 97% dairy and aims to compete nationally against leading brands. This first-of-its-kind natural sports drink made from the goodness of milk and backed by science will be available this month at Amazon.com and www.goodsport.com; broader retail distribution is planned for later this year. The product launched with support from the dairy checkoff and other industry groups.
GoodSport Nutrition Founder and CEO Michelle McBride said she conceived the concept after being frustrated with the sports drink category options.