The offerings respond to growing consumer interest in functional foods.
Morton Grove, Ill.-based Lifeway Foods Inc. added two new lines to its collection of kefir products: 3.5-ounce functional shot multipacks and organic grass-fed kefir. As extensions of Lifeway’s kefir portfolio, these new items support Lifeway’s ongoing mission to support overall health from the inside out, the company said.
According to Lifeway, today’s consumers are increasingly interested in functional foods, specifically those with ingredients that support immunity and improve overall health and wellness. Each Lifeway product is made with 12 active cultures packed with protein, calcium, vitamin D and probiotics, which research suggests may help to support immunity and the microbiome.