The new brand uses ultrafiltration to create a less sweet milk product.
Chicago-based Fairlife LLC said it added a line of lactose-free milk under its new Good Moo’d brand. Made through a patented ultrafiltration process, the products bring forward the smooth, creamy and rich taste milk lovers remember and contains 25% less sugar than the leading lactose-free milk.
“Good Moo’d doesn’t compromise,” said Jeremy Faa, chief operating officer of Fairlife. “It’s lactose-free, great-tasting and a better-for-you choice in what was —before today — a category with limited options.”