Oikos debuts grant program to help strengthen the fitness industry
The grant program, Oikos Pro for Pros, aims to help give independent fitness businesses and trainers the support and strength they need.
The past year has tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing, and fitness pros (#PROFACES) are struggling.
In tandem with its new Super Bowl ad that salutes these fierce #PROFACEs, Oikos Pro, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is launching Oikos Pro for Pros. The grant program aims to help give independent fitness businesses and trainers the support and strength they need.