Up until only recently, milk sales in U.S. retail outlets had been on a decades-long decline. As the coronavirus forced many consumers to work, study and/or eat at home, however, retail milk sales benefited.
According to data from Chicago-based market research firm IRI, dollar sales for the total refrigerated milk category jumped 8.7% to $16,696.6 million during the 52 weeks ending Nov. 29, 2020. Unit sales rose 2.0% to 5,634.4 million.