Babybel, a brand of Chicago-based Bel Brands USA Inc., said it will introduce a range of functional dairy snacks this February in two varieties: Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.

According to the company, since the impact of the coronavirus took hold in the United States, family snack habits have shifted. From all-day snacking and indulgences in the early months of stay-at-home orders to a growing emphasis on health and wellness heading into 2021, brands are answering the changing needs. In fact, sales of products with probiotic or prebiotic claims were up +14% in 2020 vs. the prior year.