When Le Mars, Iowa-based Wells Enterprises adopted its first digital communications tool in 2017, the company could not have foreseen the timeliness of the decision. In the three years since it began the transition to digitized communication, the company has grown from operating a single production facility to operating multiple plants, with locations in New Jersey, New York, Nevada and Iowa. As a result, the number of employees at the company jumped from about 2,700 to more than 4,000.
The largest privately owned producer of frozen treats in the United States — the company churns out 200 million gallons of ice cream each year — Wells Enterprises has faced many of the same industry pain points that are ubiquitous to today’s large frozen treat product manufacturers. In particular, it faced the logistical challenge of communicating critical information across multiple operations sites, languages and levels of access to technology.