Yoplait, Jennifer Lopez to launch Lids to Feed America program
Consumer participation will drive Yoplait to donate up to $600,000 to local Feeding America member food banks.
At a time when many things in the world remain uncertain, food banks continue to be a lifeline for families when it comes to putting food on the table. Parents from coast to coast rely on local Feeding America member food banks to help provide nutritious food, including dairy, for their children to grow strong, noted Minneapolis-based General Mills.
Starting in January, General Mills’ Yoplait brand is teaming up with Jennifer Lopez to help provide funds to food banks through the Lids to Feed America program. The program makes it easy for consumers to support local Feeding America member food banks, where families may access essential foods, General Mills said.