Chobani debuts Chobani Probiotics portfolio of new yogurts and drinks
The company also added a zero sugar variety to its oat-based line.
Chobani, Norwich, N.Y., debuted a full portfolio of Chobani Probiotic yogurts and drinks, kids pouches and shakes, and nondairy functional beverages with immunity-supporting probiotics. The company said it also added new items to its batch-made oat-based platform, including the Chobani Oat Zero Sugar and two new Chobani Oat coffee creamers.
Chobani said the Chobani Probiotic yogurts and yogurt drinks have a diverse blend of scientifically confirmed probiotic strains with multiple benefits for immune, digestive and gut health, bringing a proactive approach to a new generation of probiotic consumers. Today, consumers are looking for immunity-boosting products, but very few understand what probiotics are. An estimated 60% of consumers say that supporting their immune system will continue to be important after COVID-19.