Slate Milk is winner of New York startup competition MilkLaunch
The company will receive $150,000 worth of support to accelerate its new product in the market.
NYS MilkLaunch, a new startup competition focused on accelerating product innovation for dairy products in New York state, selected Slate Milk as the winner of its inaugural competition. Slate was awarded $150,000 worth of support to accelerate its new product in the market, according to New York-based corporate innovation consultancy VentureFuel. VentureFuel runs the competition in collaboration with The New York State Department of Agriculture and Markets and the New York Dairy Promotion Order Advisory Board.
More than 1,000 consumers, combined with eight expert judges, including the president of Chobani and head of investments at Zx Ventures, voted on uniqueness, taste, viability and the founding team. Slate Milk’s Slate brand covers a low-sugar, higher-protein line of lactose-free milks for everyone — not just children. The company developed a vanilla flavor specifically for the competition, VentureFuel said.