GENYOUth partnership sets goal to deliver 100 million meals to combat school hunger
The dairy checkoff-founded GENYOUth organization and Campbell’s Chunky are hosting an e-sports initiative that will raise money toward the goal.
The dairy checkoff-founded GENYOUth organization and Campbell’s Chunky are hosting an e-sports initiative that will raise money to deliver 100 million meals, including milk, as part of its COVID-19 Emergency School Meal Delivery Fund to help tackle hunger in schools, said Dairy Management Inc. (DMI), Rosemont, Ill.
The “Chunky Million Meals Challenge Madden NFL 21 presented by Target” will be played in EA SPORTS Madden NFL 21. The competition has sponsorship support from the checkoff’s Undeniably Dairy campaign, as well as the NFL, CSL Esports, Doritos and Bose, DMI said. NFL players who serve as Fuel Up to Play 60 ambassadors will participate along with Madden NFL professionals.