I grew up on a dairy farm and later became a dairy veterinarian, and the past year has taught me more about our dairy industry than maybe any other period in my life. For anyone out there betting against U.S. dairy, I’d say your money’s on the wrong horse. Our industry has shown a level of resilience, creativity and strategic thinking about the future that has positioned us for continued growth regardless of how long the pandemic continues.
First, let’s focus on our foundation for growth. In September, we learned that U.S. dairy consumption reached an all-time high in 2019 as Americans turned to dairy products at a rate never seen before. Sales at retail continue to outperform 2019 across multiple categories, led by butter, cheese and ice cream. Dairy exports also are on track to surpass last year’s strong showing. Meanwhile, prices are holding steady and providing profit for all links in the supply chain. Overall, dairy has found a way not only to remain competitive, but also to strengthen our foundation and relationship with consumers.