DSM unveils new brand strategy in its nutrition, health markets
The ‘Product with Purpose’ campaign reflects the company’s transition to an end-to-end partner in these markets.
Royal DSM, Delft, Netherlands, said it launched a new brand campaign targeting the human nutrition and health markets. The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, by championing the purpose behind the products that help solve the world’s greatest nutritional challenges and keep the growing global population healthy.
Following significant growth through new product development and a strategic focus on key market segments and selected acquisitions, the new brand strategy includes restructuring DSM’s broad human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services, DSM said.