When Olé Mexican Foods Inc. first consulted with its former film supplier about printing on the thermoformed package, the supplier declined. But when the Norcoss, Ga.-based company reached out to Sealed Air, the company’s graphics and packaging experts sprang into action to make it happen.
Printing on plastic that will be thermoformed must occur prior to forming, so the graphic design must account for the distortion caused by the molding process. The path to getting it right can be tedious, time-consuming and expensive, but the tight collaboration between Sealed Air and the Moreno family — the owners of Olé Foods — allowed project trials to flow smoothly and resulted in proper sizing and placement of the artwork on the profile of the queso fresco packaging.