2020 State of the Industry: Nondairy beverages put on a happy face
On-trend product development is helping key segments avoid a sad-clown frown.
Nondairy beverages mainly painted on smiles this year. Ready-to-drink (RTD) coffee was the master of ceremonies at retail, shining in both the shelf-stable cappuccino/iced coffee and refrigerated coffee segments. Juice and RTD tea, meanwhile, wore the big shoes of lower sugar and premium offerings, with mainly positive results.