Bubbies to offer its mochi ice cream in individually wrapped packaging
The company is also reopening its self-serve freezers.
Bubbies Homemade Ice Cream & Desserts, Aiea, Hawaii, said it will begin shipping its mochi ice cream in new individually wrapped packaging to grocery stores and natural retailers across the country this fall. The new packaging marks the reopening of Bubbies mochi self-serve freezers that been a grab-and-go snack destination for customers looking to mix and match their favorite flavors. Earlier this spring, these in-store freezers were scaled back in retail stores due to an abundance of caution regarding COVID-19.
At a time when consumers are more conscious than ever before about food safety and health, Bubbies said its individually wrapped mochi ice cream ensures enhanced protection from environmental elements and cross-contamination, in addition to promoting increased product freshness longevity. The new packaging also provides consumers with a more convenient way to enjoy the offering on the go or at home.