Kolkata, India-based ITC Ltd. introduced a new range of milk-based drinks with fruit pieces while expanding its juice portfolio with a variety of premium 100% Indian fruit, 0% concentrate and 0% preservative juices. With both launches, the company trusted Parma, Italy-based Sidel’s proven expertise in aseptic packaging.
ITC invested in a complete line that features the first dry preform sterilization in India. Besides helping the company gain greater productivity and flexibility, Sidel designed and tested its three new PET bottle formats for absolute food safety and powerful packaging differentiation on retailers’ shelves.