Real California Milk Snackcelerator doubles semi-finalist pool, expands to over $800,000 in awards
Influx of creative dairy snacking startups inspires CMAB to add $350,000 in additional awards and create the ‘Sweet & Savory 16’ runoff in VentureFuel-run innovation competition.
The California Milk Advisory Board (CMAB), Tracy, Calif., said it doubled the number of semi-finalists and added more than $350,000 in additional awards to the Real California Milk Snackcelerator, its dairy product innovation competition. Inspired by the number of quality ideas and products that integrate the flavor and functionality of California dairy into both sweet and savory snack formulations, the VentureFuel-run competition expanded to include 16 companies competing for more than $800,000 in awards.
The Real California Milk Snackcelerator taps into the $605 billion global snack food market while combining two of California’s great natural resources: high-quality sustainable dairy products and the insatiable California entrepreneurial spirit, CMAB said. The competition aims to inspire innovation and investment in dairy-based snack products, packaging and capacity within California by connecting the dots among processors, producers, investors, ideas and entrepreneurs.