DMI also is launching programs to showcase dairy’s essential role in helping families, youth navigate new normal.
Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.
Subway, which has 21,000 franchises, and Rosemont, Ill.-based Dairy Management Inc. (DMI) are both NFL partners. When Subway and the NFL were working on their sponsorship agreement, the league encouraged the chain to support Fuel Up to Play 60 to serve local communities and youth, DMI said.