New York state announces inaugural MilkLaunch startup competition
MilkLaunch will encourage entrepreneurs to introduce exciting new dairy products for consumers to enjoy with the ultimate goal of boosting dairy sales in New York state.
The New York State Department of Agriculture and Markets, the New York Dairy Promotion Order (DPO) Advisory Board and VentureFuel Inc. announced a new startup competition, MilkLaunch, focused on accelerating product innovation for dairy products in New York state. VentureFuel, a New York city-based innovation consultancy that builds accelerators and custom programs to futurize industries and corporations, will run the competition.
MilkLaunch will encourage entrepreneurs to introduce exciting new dairy products for consumers to enjoy with the ultimate goal of boosting dairy sales in New York state. The competition includes more than $200,000 in awards, including $15,000 to support four finalists in perfecting their product via lab time, customer insights, research and elite mentorship from global experts across the consumer products, retail and dairy industries, the organizations said. The grand prize of $150,000 will be used to accelerate the winner(s) of the competition to get to market and drive dairy sales.