Activia recruits Nina Dobrev and Daybreaker for virtual dance party
The collaboration kicks off the brand’s revamped “Gut Health Challenge,” as part of the larger A to Z campaign that boosts awareness about the gut’s link to wellbeing.
Activia, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America, said it is continuing on its mission as a modern gut health innovator by bringing to life a new collaboration with Daybreaker — the global morning dance movement and wellness community — and actor, producer and philanthropist Nina Dobrev.
Dobrev will be co-hosting the “Bold Moves with Nina Dobrev” livestream alongside Radha Agrawal, Daybreaker founder and CEO, on August 8 at 11 a.m. EST. The event kicks off the start of Activia's “Gut Health Challenge” initiative, designed to invite consumers into the Activia family by encouraging them to try Activia twice a day for two weeks.