MilkPEP is bringing the iconic tagline forward on the national stage to a new generation of milk drinkers.
When things got tough this year, Americans went out and got milk — lots of it. While it’s no surprise that people love milk, what was a surprise was what they did with it once they got it. Kids and kids-at-heart found new ways to drink it, dunk it and most of all, enjoy it, according to the Washington, D.C.-based Milk Processor Education Program (MilkPEP).
The emergence of milk as a surprising social media superstar of the stay-at-home months inspired MilkPEP — the group that represents America’s milk companies — to bring the iconic “Got milk?” tagline forward on the national stage to a new generation of milk drinkers.