Philadelphia cream cheese launches the ‘Easiest Fundraiser’ on National Cheesecake Day
The brand will donate 100 meals to Feeding America for each tagged post of a cheesecake on Twitter.
July 30 is National Cheesecake Day, and Philadelphia cream cheese is launching a fundraiser that makes supporting a good cause as easy as making a cheesecake. The brand, from Pittsburgh- and Chicago-based Kraft Heinz Co., said it is celebrating by donating 1 million meals to Feeding America. Plus, beginning July 30, Philadelphia will donate 100 more meals (the monetary equivalent) for each post of a cheesecake on Twitter using #TheEasiestFundraiser and #NationalCheesecakeDay.
“At Philadelphia, we believe that doing good should be as easy as making a cheesecake,” said Basak Oguz, marketing director for Philadelphia. “We want to rally support behind those impacted by COVID-19 by donating meals through Feeding America, and National Cheesecake Day felt like the appropriate day to kick off the ‘Easiest Fundraiser,’ since all meals are made better with a great dessert.”